“It is not about the best hotel, just the right one…” – Chic Locations
At Chic we like to undersell (deliberately), then over deliver
If the hotel is great value, in a super location and well managed, but the beach is small & rocky, that is how we describe it. If the hotel is located in a lively area, with lots of dining options, it could also be noisy, so we mention that. We rarely wax lyrical about cuisine, other than restaurant location, as it could be very personal.
We have professional observation qualities which are probably more influenced by Bill Bryson rather than the more gushing prose of a Barbara Cartland. Some of our competitors do not understand why we mention a few negatives, but we think it adds credibility and accuracy. We want the only surprises to be pleasant ones!
We know that no two holidays are alike – and we will discuss the best way you can use our expertise to tailor something totally personal to you. Although we don’t engage in sweeping generalisations, for your guidance we have selected our hotels into three main lifestyle categories, either Chic Boutique, Chic Romance or Chic Family, although in many cases there will be cross over appeal.
We always say there is no such thing as the best hotel – it all depends on your own highly individual requirements, and these can vary from holiday to holiday. For example, the hotel you selected for a romantic escape a few years back is unlikely to be suitable now you have two young children to consider.
Use our expertise
We will help you pick five priorities for your travels. Tell us where you have been before, what you liked and what you didn’t. Let us know what you expect and need when abroad. After talking with us, we are confident that our candid and realistic approach will guide you to “the right one”.
“Paradise“ is equally subjective and personal. To some it is a rustic, romantic beach hut – air conditioned of course – where the luxury comes in the delightful simplicity. One restaurant where the cuisine on offer is wonderfully authentic. Staff all the way from the local village.
Or Luxury For others the requirement might be for something larger and more opulent. Luxury you can touch and see, rather than something more esoteric. Extensive facilities, restaurants and staffing from the four corners of the world and all the indulgences your heart could desire.
Keep your requirements realistic. Here are a few pointers
Choose a boutique hotel for the individual style and uniqueness, the personalised attention and flexibility. However, given their size they are unlikely to offer a choice of restaurant locations or have extensive sporting activities. By contrast, a larger hotel will have more amenities, more restaurant choice and leisure activities, but probably not the same level of personalised attention. Most boutique hotels tend to tolerate well behaved children, rather than setting out to attract, although there are several that are adult only.
If you have chosen a romantic hide and chic retreat, part of the appeal might be the remoteness – and the fact it is slightly more difficult to access actually forms some of the attraction. Any closer and that wonderful beach that is almost exclusively yours could be shared with hundreds of others! Just on this, it could be wise to make sure you and your travelling companion are compatible- these resorts are not usually suitable for those whose conversation for the previous 50 weeks has been limited to “Good morning & Good Night“!
If you have selected a hotel with particular attraction to families, be prepared to see children, especially at the main holiday periods. If you have travelled with one or two of your own children, it might be wise to anticipate others will have done the same. If you do not have children but rather like a particular hotel, you might want to consider travelling in a quieter time.
Golf and Conference Groups
If you have selected a hotel with a championship golf course adjacent, it would be wise to anticipate that at certain times, the focus might be golf groups. Equally if your hotel has on site conference facilities, at times it will accommodate larger groups so “badges“ might dominate some of the facilities for a few days.
Each of of holidays can be personally tailored to your individual requirements, so if there is something about the region that you want incorporated into your arrangements, no problem. There is no limit to the horizon of unique experiences, so just by way of a very few examples – dune driving in Arabia, exploring the souks in Marrakech, getting lost in the Gothic quarter of Barcelona (almost deliberately), under water spa followed by sand bank dining in the Maldives, swimming with turtles in Barbados, up close and personal with elephants in Thailand and Sri Lanka, helicopter tours over the Hong Kong skyline. And of course the immense culture of Asia, with multi-centre contrast combinations a real chic specialty.
All of our hotels are available on a world wide basis
This means you will be mixing and enjoying the facilities with clients from around the globe who might have contrasting cultures. In the Med, whilst the UK and Germany are still the most prominent, Russia and the Eastern European countries are growing fast. In Asia, China is now the dominant tourism force, with Russia equally noticeable in some Thai Resorts and Southern Vietnam in the winter months.
Tripadvisor – It can be a useful form of information, but it can also confuse
Typically if you look at ten reports, seven are generally good whilst three might be considerably less so which sort of emphasises the rather individual way we regard each place. Generally you might find the more recent reviews more informative and useful than some comment written 18 months when the hotel might have just opened. Also try to read between the lines, as many of the criticism we see on tripadvisor could have been avoided had the right questions been asked at the time of booking.
At CHIC we undersell and over deliver
Our brochure and website copy deliberately sets out to make your expectations realistic, and we want your only surprises to be pleasant ones! We highlight both the pros and cons of each destination and resorts (rather uniquely), as well as the expected weather patterns in our destinations- although this is becoming harder and harder to predict.
The Chic Way – Understanding Value, Exceeding Expectations…