“It’s Not Simply About the Best Hotel – Just the Right One…”
We came up with this phrase two years ago and at Chic we really live the message.
All of our selected hotels are good, unsurprisingly, but most certainly do not fit into the “one size fits all” category. Our hotels are usually highly individual; some are proudly quirky.
At Chic, we like to use our experience and expertise to match your requirements as perfectly as possible. We prefer to discuss your options, where you have enjoyed, and (perhaps more revealingly) where you haven’t.
We can be refreshingly candid in our opinions and, as we are not financially committed to any hotel or airline, we can be totally unbiased. We are not a worldwide operator – deliberately. Although we do offer a range of destinations, so if we consider your requirements and your stated resort are not compatible, we can advance an alternative. Of course, at the end of the day, the final choice is yours.
“Consumer loyalty is like jelly. Consumer behaviour is as unpredictable as the English weather. Understanding the customer is now more complex and is not as straightforward as it used to be. Successful companies will be those who listen to their clients and are not afraid to express an opinion.”
I think that also rather sums up what Chic are all about.
I have compiled a list of observations which might be of interest and help in selecting the right hotel or destination:
- If you deliberately choose an isolated retreat, the longer journey to get there is all part of the overall travel experience. The beaches will probably be quiet and used mainly by hotel guests only. As there are unlikely to be many restaurant options outside of the hotel, if any, you should expect incidental prices to be noticeably higher than in a hotel surrounded by dining choices.
- If you have chosen an escapist retreat, or a romantic island, it is probably important you and your partner are compatible. They may not be ideal if your conversation over the past 50 weeks has been confined to Good Morning and Good Night!
- I tend to choose a boutique hotel for its personalised style and its usual flexibility to consider ad-hoc requests. Many are family owned, or give their senior colleagues the power to make instant decisions. By implication, many are 60 rooms or under, so do not need numerous on site dining options or facilities. If those are important, choose a larger hotel, but be aware that you will sacrifice the individual and/or personal touch.
- We have many really great romantic, couples focused retreats. However, they might not be so ideal if you now have one or two kids to consider. Indeed several do not accept younger children, or restrict certain areas. Things you probably enjoyed on your honeymoon.
- If you have chosen a resort with a kids club, you should expect to see children. This particularly applies in peak periods such as Christmas / Half Term / Easter and July & August, when the decibel count will rise considerably.
- Whilst many of our tropical destinations can be offered year round, most do have seasonal variation. Thailand, for example, is fantastic year round, but the Phuket and Samui regions have differing seasons. The East coast in Malaysia tends to be very good in our summer, the reverse is found on the west coast. I tend to work on the thinking that you go to the tropics expecting it to be warmer than what you have left. But Mauritius, for example, in our summer (their winter) can be cooler, with temperatures around the low 20’s with a wind factor. Great if you are playing golf or exploring the island. Maybe less so if you are focused on the beach.
- The Mediterranean areas usually have short seasons, April to October, and close during the winter months. For price value the opening 6 weeks and the closing 4 weeks tend to be the best, but not all facilities might be open. Whilst the days might be bright and sunny, the first few seconds in the sea might need some courage! July & August are the two months when the hotels look to maximise their profit and demand usually exceeds supply. Personally I find June and September great months for the Med. The weather is good, the sea has warmed up and the hotels are busy, without reaching 100% occupancy.
- With many of our hotels, and especially in the Med, we have some exceptional money saving instant purchase deals, which can offer up to 35% savings. So if you can commit early, it is really worth considering.
- A trend I have seen growing is the demand for quality All-Inclusive resorts. This is not something I would normally advocate in The Far East, as part of the fun is dining out, plus it is so affordable. But in the Maldives for example, where the extras bill can be eye-watering, All-Inclusives make total sense. We recently introduced Ozen by Atmosphere, which is a top of the range premium inclusive. It has a choice of restaurants, quality wines and spirits – allied of course to fantastic accommodation. The other good thing about All-Inclusives is that once booked, you know you have the holiday covered, so no need to fret about the fluctuating £sterling and how it might impact your enjoyment.
- We pride ourselves in our rapport with many of our chosen hotel partners. Whilst we are far from their biggest supplier of business, we can usually call in favours on a case by case basis. This can really enhance both your holiday value and overall enjoyment.
I hope you find this all of interest. Of course we are here if you want to discuss anything in greater detail.